Park Square Homes is a community developer based in Orlando that has built several resort communities in the region. Park Square Homes’ signature items often include large clubhouses with full amenities, extensive community pools and Mediterranean style homes. Well manicured landscaping is also part of the unique identity for such developments.

In a recent post, we blogged about branding deluxe holiday homes and that in a larger sense, resort communities have a brand presence just like major hotel chains. One could also argue that builders and Orlando resort developers are the creators of vacation home community brands, and they drive the personality and quality of a resort community from inception. However, this impact can change over time as the individual homeowner association and the management company make ongoing operational decisions.

Why is this important for Orlando vacation home rental prospects? It is important because renters can be assured that the quality of amenities in certain communities are top notch. Park Square has made a commitment to building stylish, comfortable and luxurious villas in Kissimmee, Orlando and Davenport. Anyone wanting to rent a resort style home in Orlando/Kissimmee/Davenport would most likely be very pleased with Park Square’s communities and the commitment to quality.

Some of the resort communities Park Square Homes has developed over the years includes:

• Aviana Resort Davenport
• Bella Vida Resort Kissimmee
• Emerald Island Resort
• Encantada Resort Kissimmee
• Terra Verde Kissimmee
• Watersong Resort Davenport

Each of these resorts are highly rated and many come with large private pools.

Moreover, reviews for all of these Orlando resort communities and more are contained on the main page of our site. In fact, over 80 resort reviews are profiled and detailed to provide some of the most comprehensive information on vacation rental communities in Central Florida. Small details and research on each of these resort style communities is important for making a good vacation decision. We do the research for you all in one place!

Bella Vida

Terra Verde

Watersong

HomeAway owns the homeaway.com, vrbo.com, vacationrentals.com, a1vacations.com, cyberrentals.com and ownersdirect.co.uk websites. They are the proverbial 900 pound gorilla in the vacation home rental and vacation home management niche of hospitality lodging. They maintain some of the best vacation villa rental inventory in the Orlando area within several luxurious vacation home communities with a plethora of pools and other amenities. Inside sources indicate that roughly 30% of its revenues come from overseas which makes its domains a prime fit for Orlando tourism and travel. These brands certainly have a strong presence in the Orlando, Disney area and Kissimmee vacation home rental markets.

The ability for the firm to acquire capital in such a rough market does indicate that the clout and respect for the vacation home management and that the vacation home rental business model is growing. Strong consistent growth and a relatively stable cash flow model has now shown to be a valuation premium in this difficult market. My guess is that the funding will in time be used to:

1. Help HomeAway and its online brands to strengthen their market positioning in Orlando and other vacation home rental markets in the Central Florida area and elsewhere

2. Make additional prudent acquisions as the dust settles during this recessionary period. This additional funding might allow the company to expand its Orlando footprint in more “drive to” vs. “fly to” destinations that may come back quicker as a result of lower gas pricing for consumers.

3. Grow its presence in the vacation home managment area where cash flows tend to be stable and where its brand presence will give the company clear competitive advantage and leverage with homeowners