posted by orlandovacationhome on Nov 4
The Orlando CVB recently announced a new international tourism promotion entitled “Made for Canadians”.
The Orlando travel and tourism promotion symbolizes the growing recognition that Canada may be Orlando and Florida’s best opportunity at nurturing a large international inbound tourist market. Canada enjoys a huge treasure of natural resources that boosts the national economy. The other star performer having a healthy national economy and with growing visitation to Florida is Brazil.
We blogged about this several months ago, and the fact that many Floridians are not aware of how big Canadian tourism is for Florida. Canadian tourism adds about $2 billion to the state economy according to available economic impact data.
Canadians also have a huge impact on the Orlando vacation rentals market. Since many Canadians typically have a longer length of stay in Orlando, the vacation home product lends itself to this lifestyle. Canadians love the residential style amenities that come with vacation rentals. Vacation home amenities allow visitors to stay longer and in greater comfort. For this and other reasons, Canadian travel and tourism to Florida for vacation rental stays will continue to grow and prosper.
In terms of the Made for Canadians discounts at Orlando area businesses through April, 2010, please click here. Most merchants will require a passport or driver’s license to redeem the applicable benefits. Our favorite Made for Canadian promotional benefits and discounts in Orlando include:
- Discounts for admission to the Arnold Palmer Invitational professional golf tournament in March, 2010
- Discounts on SeaWorld and Aquatica admission
- Promotional pricing for Gatorland Park
- Discounts for the Orange County Regional History Center and the Orlando Science Center
- Discounts for Walt Disney World and the Wet N’ Wild Water Park
Orlando Vacation Homes for Canadians
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posted by orlandovacationhome on Jun 17
As it becomes apparent that slow domestic economic growth may be with us in the short term, attention turns to where economic and visitor growth opportunities may exist for 2009-2010 and beyond. This will be critical for forecasting growth opportunities for Orlando travel and tourism with the strong indication that the domestic American economy will be negative to sluggish for at least the remainder of the year.
Although somewhat controversial in its application, national GDP growth is a relative indicator for the health of an underlying macroeconomy. According to EU, OECD and IMF national statistical offices, the following forecasted country growth estimates are applicable for 2009:
- United States – 1.5%
- Canada – 1.2%
- Western and Central Europe – 1.7%
- Mexico – 1.0%
- Brazil 1.0%
- Much of Latin America 0-1+%
- China and India 5-6%
The problem for Orlando travel and tourism growth in 2009 is that the top countries with negative economic growth are the biggest current contributors to Orlando’s baseline level of visitor activity.
Although projections can change at any time, Latin American economic growth should help stimulate the middle classes in those countries with the benefit of higher discretionary incomes and subsequent increased travel.
Moreover, there will be some pockets of growth and opportunity for Florida travel, but not enough to offset those areas that contribute such a significant amount to the local economy and provide needed resort tax revenues.
Orlando Travel
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posted by orlandovacationhome on Feb 13
The Economist ® magazine calls it the “rise of economic nationalism”. Alan Greenspan and other economists caustically call it populism. No matter what the name, and although the concept has a simplistic and deceptive appeal, “Buy American” and its consequential fallout will most certainly not be a good thing for Orlando travel and tourism.
Exclusive promotion of American goods and services (i.e. Buy American) will most certainly trigger an emotional negative global backlash especially relating to international travel to Florida.
The region’s largest economic commercial engines are greatly impacted by international travel. Take Disney for instance which has become a global brand attracting tourists from all parts of the world, and with operations on almost all continents pitching a Disney vacation and other American cultural icons.
Florida tourism in a larger sense is highly dependent on a robust international economy, and the state’s tax base is based upon tourism. As we have already indicated on other blog posts, the loss of British travel to Florida alone will be devastating for Orlando accommodations of all types and especially for the Orlando vacation rental market.
Every country must handle this economic downturn in their respective prudent manner. However, recognition that protectionism and economic nationalism will ultimately lead to a closure of critical markets must be noted. Orlando and Florida in general have way too much to lose.
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