Orlando Vacation Home Brands

Those who have enjoyed vacation rentals are amazed that more people do not stay in vacation homes given the size of a typical cramped hotel room.

As we have indicated in prior posts, positive awareness of renting vacation villas spreads primarily through positive word-of-mouth referrals. Although vacation homes continue to become more mainstream, hotels continue to hold market share especially in destination locations such as Orlando. At this point in time, hotel brands are much more recognizable to the American consumer.

Why is this the case? In many foreign countries such as Italy and Spain, holiday villas are the first choice for many travelers. Europeans have been positively exposed to vacation rentals as a mainstream alternative. In America, the power of large household brands through repetitive advertising is very strong. Americans often don’t feel comfortable booking without some reassuring feeling of a brand name. In Orlando and other markets, a major factor people trust when booking a vacation home is the community they will be staying in. Thus, the actual resort community becomes part of the brand for vacation homes in Orlando and elsewhere.

Orlando is a unique market for vacation homes. There are well over 80 community subdivisions, and as we have indicated, the quality can change significantly between communities.

The quality of home maintenance may vary within an individual community, but the location, overall quality of homes, amenities and maintenance of the common areas typically remain constant, positive or negative in effect. Good examples of “vacation home brands” with a strong following include the Windsor Hills Vacation Home Rentals, Windsor Palms, Bahama Bay Resort, and the Emerald Island Resort Community.

This website reviews the major resort subdivisions in the Orlando, Kissimmee and Davenport markets on several important factors. This helps one evaluate the price-value-quality equation to determine what brand (i.e. community) you wish to book. This is a “brand” new way of looking at Florida holiday villas that is unique in the industry.