SeaWorld is expanding its brand. With the recent news that SeaWorld Entertainment will be going public, business pundits have begun to speculate where the company will go next. Since park operations are not the most lucrative financial aspect for the company according to Bloomberg Businessweek, the new company will inevitably focus on merchandising and park concessions via new park openings. This positive trend has also lifted the demand for local vacation home rentals near SeaWorld.
SeaWorld Entertainment has 11 different parks and a grew 11% from 2010 to 2011 according to Bloomberg. To maintain this growth rate as a public company, it is highly likely that the company’s core park concepts will be rolled out in other markets. The ability to replicate this experience in multiple markets could be the key to being a successful growing public company.
This would be a realistic thing to do for many reasons. SeaWorld makes a strong effort at providing “authentic” environmental experiences and this seems to be what younger consumers desire. Through its unique high quality park concepts – Discovery Cove, Aquatica and SeaWorld – the company has been able to segment its entertainment offerings while providing compelling experiences. These are the types of high quality brand experiences that could be coming to a city near you in the future.
Impact of SeaWorld on the Orlando Vacation Homes Market
With the expansion of SeaWorld, park attendance as demonstrated by the initial public offering, continues to grow. Demand for vacation home rentals near all 3 SeaWorld Orlando parks also has never been higher. Continued roll-out of new attractions at SeaWorld have fueled interest in the concepts at the parks. We at OVH 360 receive a high volume of requests to be near the SeaWorld parks.
The top vacation home rentals near SeaWorld Orlando continue to be villas in Vista Cay, Isles at Cay Commons and Bay Hill. Rental villas in Bay Hill are a compelling option due to proximity to major Orlando attractions plus the location near the Bay Hill golf course. Bay Hill vacation homes are among the closest and most convenient to SeaWorld Orlando.
Give the friendly team at Orlando Vacation Homes 360 (OVH 360) a call if you are interested in a vacation rental near SeaWorld. There are over 60 resort communities in Central Florida, but OVH 360 only books homes in the best communities. Find out why the SeaWorld parks are so popular and why vacation homes rentals in Orlando are in record demand. Book a rental with the OVH 360 team.